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  • Writer's pictureBlue Deer Creative

The Benefits of Starting and Running Your Own Small Lifestyle Business


Lifestyle business

Starting your own lifestyle business can be a game-changer. For those not familiar with the term, a 'lifestyle business' is one that is designed to sustain a particular level of income and provide a foundation for the lifestyle you desire. Unlike start-ups, which are typically focused on rapid growth and potential exit strategies, lifestyle businesses are about building a sustainable, fulfilling venture.


Here's why starting a lifestyle business can be hugely beneficial:


1. Control Over Your Life

Being your own boss gives you unprecedented control over your time and decisions. You have the flexibility to set your work hours and choose the projects you want to work on, which can significantly enhance your work-life balance. This flexibility can be particularly beneficial if you have family commitments or hobbies that require a flexible schedule.


2. Financial Independence

While every business has financial risks, running a lifestyle business can lead to substantial financial independence. As per a survey by Guidant Financial, 78% of small businesses are profitable. Over time, as your business grows and your customer base expands, you can achieve a level of financial security that may be difficult to reach as an employee.


3. Unlimited Earning Potential

Unlike traditional jobs where your salary is capped, owning a business means your earning potential is essentially limitless. The more effort and creativity you put into your business, the higher the financial rewards can be. At the start of 2022 there were 5.5 million small businesses (with 0 to 49 employees), 99.2% of the total business.


4. Personal Fulfilment

There's a deep sense of fulfilment that comes from turning your passion into a successful business. Whether you're selling handmade crafts, offering personal coaching, or running a local café, knowing that your business is a reflection of your interests and values can lead to increased job satisfaction.


5. Community Impact

Small businesses play a crucial role in local communities. They create local jobs, foster innovation, and often lead the way in environmentally and socially responsible practices. According to the SBA, small businesses represent 99.7% of all U.S. businesses, illustrating their impact on the economy.


6. Learning and Growth

Running a lifestyle business often means wearing many hats. You'll learn about marketing, customer service, finance, and more. This breadth of experience can lead to immense personal and professional growth, making you a more versatile and well-rounded individual.


7. Legacy Building

A lifestyle business gives you the opportunity to create a lasting legacy. It's something tangible that can be passed down through generations or even sold when the time is right.



Starting and running a lifestyle business isn't always easy. It requires hard work, dedication, and perseverance. But with passion and resilience, it can offer an incredible way to earn a living and live a life that aligns with your values and aspirations.


If you're starting a lifestyle business and need a professional, reliable, and affordable website, don't hesitate to reach out to us at Blue Deer Creative. We specialise in helping small to medium-sized businesses and start-ups establish a powerful online presence.

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