Improving Website User Experience: 5 Practical Tips
In the online world, user experience (UX) can make or break a website. It doesn't matter how visually appealing or content-rich your site is – if users struggle to navigate it or don't find what they're looking for quickly, they'll leave. At Blue Deer Creative, we specialise in crafting websites with excellent UX.
Here are our top 5 tips to improve your website's user experience:
1. Keep It Simple
Simplicity is key in web design. A clean, uncluttered design with clear navigation menus and straightforward calls-to-action (CTAs) helps users find what they're looking for without any confusion. A simple layout is not only aesthetically pleasing but also aids usability by minimising cognitive load – the amount of thought users need to interact with your site.
2. Make It Mobile-Friendly
With over half of all web traffic coming from mobile devices, ensuring your website is mobile-friendly is no longer optional – it's a necessity. A mobile-friendly site is one that adjusts to fit the screen size on which it's being viewed, ensuring a seamless experience across all devices. Remember, a poor mobile experience can drive users away and hurt your search engine rankings.
3. Optimise Page Load Speeds
Website load speed is a crucial aspect of UX. Internet users have short attention spans – if a page takes too long to load, they'll likely abandon it. To keep load times to a minimum, optimise image sizes, minimise the use of heavy scripts, and consider using a Content Delivery Network (CDN). Remember, speed is not just about retaining users – it's also a key factor in SEO.
4. Use Clear and Descriptive CTAs
Your call-to-action (CTA) buttons guide users on what to do next, whether that's making a purchase, subscribing to a newsletter, or requesting a quote. Make sure your CTAs are clear, descriptive, and easy to find. They should tell users exactly what they'll get when they click. Experiment with the size, colour, and placement to see what works best for your audience.
5. Prioritise Accessibility
An accessible website is one that can be used by all, including those with disabilities. Not only is website accessibility a legal requirement in many places, but it's also an integral part of UX. Consider things like colour contrast, font size, keyboard navigation, and alt text for images. Remember, an accessible website reaches a broader audience and tends to be more user-friendly for everyone.
Improving your website's UX can seem like a complex task, but by following these practical tips, you can significantly enhance the usability and overall user satisfaction of your site. If you need help improving your website's UX, reach out to us at Blue Deer Creative. We specialise in creating affordable, reliable websites with exceptional UX for small to medium-sized businesses and start-ups.